André Gaudreault

Dienstag 19.11.2024, 18 Uhr

André Gaudreault (Université de Montréal)

Cinema's Shifting Identities in the Age of Artificial Intelligence

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Back when the digital wave was crashing on our shores at the turn of the century, shaking cinema’s foundations (in particular the movie theatre and the use of silver gelatin film stock), cinema was toppled from its pedestal and brought down to the same level as other audiovisual media. In the end this great equalizer, the digital, obliged the cinema to negotiate a place in the chorus of media it had hitherto dominated. We might have thought that this confrontation between what the French call the “seventh art” and these new technologies threatened cinema’s very survival. That was not the case. More recently, the massive arrival of artificial intelligence systems has posed the same question: will cinema survive and will it resist the new tsunami that is the sudden appearance of AI, especially since its “second birth”, as I will describe it here? This is the backdrop to a series of questions to which this talk will attempt to provide a response: should the recent emergence of “conversational text prompts” to generate audio and visual content be seen as heralding a paradigm shift and a rupture in the continuity of audiovisual media production? How might editorial responsibilities be divided up in the case of “human/machine” co-creation? To what extent will the future AI production chain upset habits and customs, professions and trades? To end on a high note, I will attempt to see what is lost and what is gained through the unforeseen arrival of these AI systems, which are the most recent manifestation of a cultural series we might describe as that of the automaton and the robot, and which is in the process of giving birth to the cyborg-film.

A researcher in cinema and media studies, André Gaudreault studies the advent of editing, technological innovations seen from an “archaeological” perspective, and the impact of the digital on the media universe. In 2016, under the aegis of the Canada Research Chair he holds, he founded Laboratoire CinéMédias, which brings together in particular the international research partnerships TECHNÈS and CINEXMEDIA. He is the author, with Philippe Marion, of La fin du cinéma? Un média en crise à l’ère du numérique (2013), which has been translated into English (The End of Cinema? A Medium in Crisis in the Digital Age, New York, Columbia University Press, 2015) and whose French edition was recently released in a revised and expanded edition (2023). An English translation of his book De l’assemblage au montage cinématographique. Instauration et standardisation d’une pratique (2022), co-authored with Laurent Le Forestier and to be titled From Splicing to Editing: The Advent and Standardisation of a Practice, will be published in 2025 by Amsterdam University Press. The recipient of a dozen prestigious distinctions in Canada and abroad, André Gaudreault was named an Officer of the Order of Canada in 2022.


Vortrag in englischer Sprache.

Eisenhower-Raum, IG Farben-Gebäude 1.314
Campus Westend, Goethe-Universität Frankfurt am Main